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Perfect Pitch : The Art of Selling Ideas and Winning New Business
Perfect Pitch : The Art of Selling Ideas and Winning New Business
Preț: 121.00 lei
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Cod produs: 166522
Autor(i): Jon Steel
Editura: Editura John Wiley and Sons
Anul aparitiei: 2006
Nr. pagini: 288 pagini
Limba: engleza
ISBN: 9780471789765
Categorii: Carti in Limbi Straine, Economics, Finance, Business and Industry, Carti in Limba Engleza, Carti
In Perfect Pitch, bestselling author Jon Steel shows readers how the principles of advertising research and planning can be applied to the business of presenting and selling ideas. While many books offer tips on persuasion, this is the only book tailored specifically to advertising industry professionals who must sell their ideas or perish
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