The author of the bestselling }Predictably Irrational{ returns with an insightful and brilliantly researched take on cheating, deception and willpower. Attempting to answer questions like: 'What makes us cheat?', 'How and why do we rationalise deception?' and 'How can we 'catch' the cheating bug from other bad apples?', Ariely pulls no punches when it comes to home truths. *Also appeared in March Buyer's Notes*