The central focus of this volume is social constructionism in all its dimensions, including its sociological, ontological, epistemological, methodological, ethical, and pragmatic features. It pays particularly close attention to the social construction of reality as a communicative action, extending this area to include social pragmatics. It also interprets social action as a discursive-seductive strategy of exercising power in the public space, utilising a constructionist understanding, in which public space is represented by any part of the co-construction of reality through social or communicative action. In addition, at the methodological level, the book proposes a new semiotic strategy, called fractal constructionism, which analyses the interpretative drift of certain key concepts that are valued as social constructs.